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Beauty is in every woman. Beauty is for every woman.
Driven by a never ending creativity and by a constant attention to women needs and market trends, PUPA successfully created comprehensive lines of cosmetic products over the years ranging from top quality make-up to charming toiletries, from innovative perfume concepts to highly performing treatment.
PUPA aims to understand and anticipate market trends, offering to the market extremely innovative, fashionable and high-value cosmetics at reasonably affordable prices.