SS18 Trend Guide - Raw Denim
Your guide to Raw Denim trend
This season sees an ode to the naughties with the return of raw denim and a focus on straight lines, tailoring and stiff collars. Read the full Raw Denim Edit.
Raw Denim Guide
All hail the indigo revolution! Let’s be honest; who doesn’t love a good pair of jeans or hasn’t taken secret rejoice in the return of our 00s favourite; the denim jacket? This season denim is served up raw with an industrial edge, focusing on luxury weaves and strong traditional denim fabrics. From heavy weight Japanese to the crisp edges of rolled-up selvedge denim – things are about to get technical!
What to look out for?
In order to conquer this A you need to invest in structured denim jackets and panelled shirts, straight legged jeans, and all-in-one ensembles – yes, we’re talking denim jumpsuits, dungarees, dresses, double denim! Still need more inspiration? This season we worked with Arabella Wright to give you some insider tips on how to style denim for SS18.
SS18 Trend Guide - Brights
Your guide to Brights trend
Get creative and unleash your inner colour junkie with this season’s brightest trend. Colour blocking, and primary hues will be taking over your wardrobe as we dive head first into a season full of neon colours and paint-box accessories. Read the full Brights edit.
SS18 Trend Guide - Prints
Your guide to Prints trend
Bring on the bold for SS18 with a colourful injection of killer stripes and chunky checks as we flirt with pattern this season with the return of statement Prints in a wide range of seductively summery hues… Read the full Prints edit.