SS18 Trend Guide - Prints
Your guide to Prints trend
Bring on the bold for SS18 with a colourful injection of killer stripes and chunky checks as we flirt with pattern this season with the return of statement Prints in a wide range of seductively summery hues… Read the full Prints edit.
Get creative with your clothing this summer with the addition of patterns, prints and our ever-favourite stripes. Pops of colour can be used tonally or in contrast to create fun vibrant print combinations, as spied on the runways of Alexander McQueen and the effortlessly-chic Marni.
From workwear to casual wear; prints are a versatile and easy-to-wear trend. Team patterns with delicate accessories in softer natural tones such as your favourite tan designer bag or a simple pair of canvas pumps. Trust us when we tell you, this trend will empower you through until autumn.
What to look out for?
Key pieces to invest in include lightweight jackets and blazers, structured shirts and flowing dresses.Try contrasting colours and never be afraid to clash your plaid with your tartan or your check with your pinstripes or prints. For simple day dressing pick oversized tops to wear with your favourite jeans or team wide-striped trousers with a crisp shirt for a more formal take on Prints.
This season we worked with Krum Djermanov to give you some insider tips on how to style Prints for SS18.
SS18 Trend Guide - Brights
Your guide to Brights trend
Get creative and unleash your inner colour junkie with this season’s brightest trend. Colour blocking, and primary hues will be taking over your wardrobe as we dive head first into a season full of neon colours and paint-box accessories. Read the full Brights edit.