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Keds – the creator of the sneaker concept is also one of the best sneaker manufacturers in the world. With its simple and timeless design, the brand of Keds has a cult status today. The iconic canvas shoe in an infinite number of colours and sizes for men and women.

In 1916, the brand Keds was launched as the first national “athletic and footwear brand” by the U.S Rubber Company. At this time the label’s range only consisted of the classic canvas models, which at the time were simply called sneakers. The term “sneaker” was first proposed by the advertising agency at Keds, while the rubber soles made the shoes so quiet. It´s all about sneakers.


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