American Dreaming

Discover our Coach store and look forward to the special campaign dedicated to "American Dreaming".

Stuart Vevers takes us on a trip back in time to the 1950s, an era that seemes more simple. Nostalgic references and charming, vintage graphics take center stage in this collaboration with iconic American brands.


Inspired by the idea of a road trip - license plates, flag graphics and picking up souvenirs like patches along the way - the design team mixes different motifs and textures for a do-it-yourself look.


A treat for all ages, this adorably nostalgic graphic was taken from a vintage box of Cracker Jack.


Classic, vintage graphics of America's oldest sport come to life on t-shirts, hats, bags and key fobs.


With the introduction of it's condensed tomato soup in 1897, Campbell's quickly became an American household staple.

And iconic brands collaboration does not finish here: Sundae, American flag, Cherries or Bazooka, men and women will find what they need to give an original twist to their everyday look and jump into the past. 

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