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Since its first collection, the objective of the brand has always been to deliver a good, fashionable product.
Focused mainly on the men’s collections, the American inspired brand, is a mix of the Ivy League tradition and the Italian style and quality: a winning blend, especially thanks to the market placement, extremely affordable and convenient to the final consumer.
Following the rebranding started in 2013, the women’s spin off Alcott Los Angeles, is now running together with Alcott, and rapidly growing and acquiring market shares. The collections by Alcott and Alcott Los Angeles, are now showcased in beautifully refined commercial spaces, located in the main shopping district of the most important Italian cities and of the world, as well as the main malls all over Italy.
The stores itself, are today one of the greatest investment for the company, as well as being the added value to the brands, among the main Italian players in the fast fashion business.