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Diesel has long been a leading pioneer in denim and casual fashion, known for moving outside and ahead of trends in its industry. While retaining always its DNA, in recent years Diesel has evolved into the world of premium casual wear, becoming a true alternative to the established luxury market. Despite Diesel’s extraordinary growth, its philosophy is the same as when Renzo Rosso created it in 1978: he envisaged a brand that would stand for passion, individuality and self-expression. With the recent appointment of Nicola Formichetti as its Artistic Director, the brand is ready to “reboot” and continues to blaze its own trail.
Despite the core competence in denim, the male and female fashion collections are completed by a shoes, bags and accessoires line.