New: G-Star RAW
From now on you will find this brand in our centre
Opening offer: 20% off the outletprice on the whole assortment. When luxury denim meets casualness: G-Star RAW with uncompromising fit stands for unmatched denim looks and outstanding quality like no other label.
Since our creation in 1989, G-Star’s philosophy has always been, ‘Just the Product.’ This single-minded approach has led to many denim ‘firsts’: the introduction of ‘luxury denim for the streets,’ by fusing high-level craftsmanship with street level edge to create a new denim sector; the positioning of raw, untreated denim as a wearable and desirable material; and the evolution of our distinctive denim silhouette, through the adoption of architectural and 3-D thinking into denim construction.
We have also promoted the inherent beauty of denim by creating washes and treatments that bring out its unique characteristics and qualities. Today’s sophisticated washings palette represents a full life-story, from raw, unwashed denim through deep indigo dyed to extreme bleached, with treatments adding multiple gradations of wear to create distinctive, textured garments with soul.
SS18 Trend Guide - Raw Denim
Your guide to the Raw Denim trend
This season sees an ode to the naughties with the return of raw denim and a focus on straight lines, tailoring and stiff collars. Read our guide to Raw Denim.