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Wiesnkönig, is THE Lifestyle brand amongst the traditional Tracht Fashion designers. The Wiesnkönig slogan “Tracht Meets Lifestyle” fits perfectly to today´s desires of the fashionistas and was basically born in October 1810 when the wedding of Crown Prince Ludwig and Princess Therese took place. Ever since, the city of Munich celebrates the world famous Oktoberfest (the Wiesn), which has become the catwalk of Tracht Fashion and its multiple facets.

Every year, the Wiesnkönig Team design a unique fashion collection that plays with all the traditional elements of Tracht fashion, putting special emphasis on fitting and quality and always keeping the “Tracht Meets Lifestyle” philosophy in mind.  This way, we can guarantee all our customers the unique Wiesnkönig Lifestyle feeling. No matter if they wear their Wiesnkönig outfits for Oktoberfest, weddings other social happenings or simply as day to day streetwear. Wiesnkönig is also the only official designer and supplier of the official Munich Oktoberfest Lederhosen and the Munich Oktoberfest Dirndl Dress.


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