Visit the new store now open in Serravalle Designer Outlet
The brand traces its roots to a bespoke shoemaker named Jimmy Choo, based in the East End of London in the early 1990s, who catered to the global jet set, including Princess Diana. The Jimmy Choo company was founded in 1996, with Mr Choo’s niece, Sandra Choi, who had been heading up design in the East End atelier, coming on board as Creative Director, a position she holds to this day.
Today, Jimmy Choo encompasses a complete luxury accessories brand. Women's shoes remain the core of the product offer, alongside handbags, small leather goods, scarves, sunglasses, eyewear, belts, fragrance and men's shoes.
Stronger, Faster, Fitter
The Performance Edit
When it comes to sportswear; don’t dress to kill dress to survive. Kick-start your way into 2018 for a healthier, happier new you with the latest performance clothing from some of your favourite designer sports brands.